The role of a Creative Director is to formulate creative concepts, whether it is an advertising campaign, brand identity, TV commercial, marketing campaign. A Creative Director's job is to initiate the creative concept of a project and drive the direction of the project. The following are positions or responsibilities and usually titles, held by experienced graphic designers in related management roles: Creative Director Ī creative director's range of experience can be broad and encompass a number of disciplines visual design copywriting, art direction, advertising account director, film/video director. Graphic design careers include creative director, art director, art production manager, brand identity developer, illustrator and layout artist.
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